Still considering backlinks as one of the most important term in ranking of search engine results won’t be wrong completely. No matter how many changes search giant Google has applied over the years.
The formula for ranking a website by search engine is still as simple as that, more links means high ranking, but only for high quality ones, are still observed and expected to have a positive impact on search engine ranking.
In this post, we’ll see the factors that’ll help you achieve number of quality backlinks as well as good search engine results:
1. Keep your content’s quality high:
You might be wondering why content is involved here. The explanation is actually quite simple – you can’t do good link building without quality content.
As pointed out in a piece on Search Engine Journal, the many approaches in link building all boil down to two major steps: creating high quality content and promoting.
Also, if your content is of good quality and is valuable to the readers, many blogs and websites will naturally want to link to your website.
The content with longer length and excellent readability is probably preferred most.
A study by serpIQ revealed that the average content length of the top 10 search engine results tends to be higher for the top results. Higher ranking results have the trend of having more content.
It’s not proved that there really exists a policy among search engines that gives preference to content with length but what is almost obvious is that the time a visitor spends on a site. Longer content means the more will be the visiting time of the reader. Longer content that are genuinely beneficial tends to carry more weight.
Also, consider developing infographics.
Infographics looks attractive with colorful picture content for most online readers and are good references that most of the blogs or sites would consider linking to.
Just make sure that your infographics have accuracy and that the pertinent references used in creating them have high authority and properly given attribution.
Additionally, it’s worthy to mention the requirement to create good content since the Google, the unbeatable leader in online search, itself in its Webmaster Guidelines emphasizes on the importance of creating quality content after it implemented updates to its search algorithms that created the impression that link building has already become less important or insignificant.
#2. Promote your content
Having good content isn’t enough. You also need to promote your content. Blogs and websites can’t link to your content and website if your site isn’t popular and nobody knows about it.
Most content developers who do it habitually to find relevant links to add to the articles or posts they are creating usually use search engines for this purpose.
Assuming you are still at the beginning level of your efforts to make your content rank high on search engine results pages, still you don’t possess content that will be on the top results for some particular keywords. As such, you really require to apply some extra effort to promote your content.
There are many techniques for content promotion but it is mainly done through social media platforms, nowadays. It can also be done through subscription or by having an email list.
Additionally, your content can be submitted as a guest post to a guest blogging site or any content community or shared to a platform read by those who are likely to be interested in niche of your content.
Also, you can ingeniously ask for the help of influencers by mentioning them (or the work they’ve done or an interview they’ve had) in your content and telling them about the mention.
These influencers will generally want others to know about their article and will tend to share the content on their social media accounts.
#3. Build the links manually
It’s a good practice to contact other websites or blogs for link building opportunities until you don’t resort to spammy links or the emphasis on link quantity over quality and relevance.
You can get in contact with authority blogs or sites through e-mail and propose link exchanges. On following link building activity, watch out for the link authority, the number of backlinks, and link diversity.
Be sure to get linked only with quality pages.
Avoid links with malicious sites, especially those known to be involved in proliferating spam or unscrupulous online content promotion schemes.
Also, ascertain that you have variety of inbound and outbound links. This diversity means that your content should be linking to and getting backlinks from different websites or blogs.
You might look suspicious if you are building links with just one or a few sites, that you have been paying for the links you are getting or that you are simply maintaining a network of sites designed to cultivate a link farm.
This will be caught by search engines, especially Google, and will most likely to get a dreaded penalty.
#4. Do guest posts
Probably, you are knowing what guest posts are.
In case if you don’t know here is a quick definition of guest post:
These are posts created by third parties and published by a blog usually with the goal of producing more content. Some bloggers invite third parties to publish content on their blogs usually in exchange for the opportunity to have their link posted on the blog.
Guest posting is a one of the best strategies of link building but you need to make sure that your link is appropriate and seamlessly integrated in the post.
Also, similar to how you should create content for your own site, make sure that the post will be valuable to the readers, particularly to the niche the blog (accepting your guest post) is serving.
#5. Localize
Sometimes, it’s pretty much easier to get success in your SEO efforts if you focus on a particular locality or area. Localizing your search engine optimization campaign can be easier and would serve as a good starting point for bigger SEO campaigns.
Once you succeed in establishing your SEO results on your opted local level, it would be easier working your way up. For this, you would likely need a good localization services provider unless you already have someone in your staff who can competently localize your content and other aspects of your website or blog.
Of course, since the main topic here is link building, you also need to localize your link building efforts. Contact local bloggers and websites for the possibility of mutually beneficial link exchanges and promotion.
What you have to bear in mind, though, is that your focus should be on high quality links and content. Avoid link farming and mass link buying to avoid the unwanted consequences. Remember that link farms are not only futile; they can also lead to penalties that can severely harm your SEO campaigns.
Also Read: not to follow link building strategies
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